When creating a podcast, one of the most important things you need to do is to define your audience. One mistake we commonly encounter with this is that business owners think that their audience is themselves. It’s something you absolutely need to adjust because it affects your content and its relevance.

In this episode you will learn:

What it means when we say “you are not your audience.”

The importance of differentiating yourself from your audience.

You can still add a new audience after mastering your current one.

Tips for focusing on our audience and keeping the separation from our audience.

Related episodes:

Build An Audience First—Offer Your Products And Services Second

How To Create an Audience Persona – 7 Tips