There is an old axiom that you are not your customer. And it’s true, you are not your customer. But you should be. Or at least be indistinguishable from your customer and potential customers because you know them so well.

Links
Follow Product Thinking and Kyle on Twitter
Don't forget to subscribe at productthinking.cc
Weekly newsletter: You Are Not Your Customer: But You Should Be
Or just want to leave a tip: buy me a coffee?
Check out our Product by Design podcast