Most business owners think they're running a 40% margin. The math usually says otherwise — and that gap quietly costs them thousands.

In this episode, Dave and co-host Duarne break down how to actually price for profit: the gross-profit-margin formula most owners get wrong, why anything under 30% leaves almost nothing to run the business on, and how to quote bigger projects without giving away the work.

Then they get real about AI for small business — why most owners have tried it but only a fraction actually use it, and the simple priority shift that separates the two. Plus two hard-earned cautionary tales: a scraped API key that burned $500 in 20 minutes, and 600,000 bot signups that took down a domain.

In this episode:

- The gross-margin mistake that turns a 40% target into 28%

- How to price so every job actually pays the bills

- Why "I don't have time for AI" is really a priorities problem

- Real security lessons from two expensive mistakes

If you've ever competed on price and felt the squeeze, this one will change how you think about your numbers.

Episode 62

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