Whether you’re a coach, currently being coached, thinking about getting yourself a coach or just simply curious about how to coach your own brain there’s something here for you. Joseph O’Connor is the co-founder of the International Coaching Community (ICC), and one of the best known and respected coaches and coach trainers in the world. Learn why it’s so important to be right, that memory is not all that it seems and how to change negative thought patterns for a more positive life experience.