You Are Who Google Says You Are: Differentiating in a Competitive Career Market

with Anouk Pappers, Brand Anthropologist & Author

Episode Summary (SEO-Optimized): What does it really take to stand out in today's competitive career market — especially at the executive or board level?

In this episode, brand anthropologist and global speaker Anouk Pappers shares how to build a powerful personal brand that reflects your leadership identity, positions you for high-level opportunities, and influences what people find when they Google your name.

Whether you're pursuing board roles, stepping into a new C-suite opportunity, or shifting toward a portfolio executive career, this conversation delivers practical strategies for elevating your brand — online and offline.

What You'll Learn in This Episode:

• Why your job title doesn't define your value — and what does

• The critical mindset shift from self-promotion to strategic visibility

• How to uncover your unique benefit points (UBPs) and communicate them with clarity

• Why executive women often hesitate to share their story — and how to shift that narrative

• How your Google search results shape perception — and how to control what shows up

• A 3-part executive storytelling framework that works for interviews, networking, and visibility

• How to use content strategy to establish credibility and thought leadership at the executive level

• What to prioritize when rebuilding your brand after job loss or career transition

This Episode Is Perfect For: ✅ Senior leaders navigating a career transition ✅ Executives preparing for board readiness or high-visibility roles ✅ Professionals looking to elevate their LinkedIn presence or online brand ✅ Women in leadership who want to be seen, heard, and remembered — for the right reasons

Featured Guest: 📘 Anouk Pappers — Brand Anthropologist, Storytelling Strategist, and Author of You Are Who Google Says You Are 🔗 Connect with Anouk on LinkedIn 📘 Get the Book on Amazon 📅 Book a session with Anouk (Insert link if available)

Connect with the Host – Kelsey Waldrop 🎙️ Host of the #LaidOffLifeOn Podcast 🌐 KelseyWaldrop.com — Executive Edge Career Strategies and Coaching 💼 Connect on LinkedIn 📝 Subscribe to the Substack: Potential On Point

Subscribe for more expert insights on:

• Executive career strategy

• Personal branding for leaders

• LinkedIn thought leadership

• Board readiness

• Career reinvention and visibility