Nicola Cairncross

You Bring The Gold, I'll Help You Shape It


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There’s a special kind of magic that happens when someone who has spent years quietly mastering their craft finally starts to see traction. Not the “I got a few likes on LinkedIn” kind of traction – but real-world momentum. The kind that feels like confirmation: Yes. This is what I’m meant to be doing. And yes – it’s actually finally working.

This week, two of my 'Get It Done' clients hit big milestones. Both had very different offers, very different strengths, and very different journeys to get there. But the results? Equally powerful. Equally deserved.

And if you’re sitting there with a knot in your stomach – wondering if your thing will ever click into place – I want you to know: these women were in that same place not long ago.

Let me tell you what happened.

Philippa’s Story: The JV Deal of Dreams

Philippa is a creator. A filmmaker. A storyteller. Her business, Wildhorse Legacy Films, helps people capture their family stories before they’re lost to time. Emotional, beautifully shot, high-touch work. She’s creative, not “salesy” (in fact, she’d probably grimace just reading that word). But she knows the value of what she offers – she just didn’t know how to get it in front of the right people.

When Philippa came into the 'Get It Done' process, she didn’t have a huge audience. She had been working for the BBC for heaven's sake, she didn't need to market herself. Until their budget disappeared. She was barely on social media, certainly wasn’t churning out content. She had the classic “best kept secret” problem: brilliant offer, no visibility.

Fast forward a few weeks and she’s sharing videos and stories daily. Beautiful, heartfelt, real clips that let people feel the magic of what she does. No hard sell – just connection. She's batch uploading them a month at a time, she's got plenty of content, after all.

And then this happened.

A JV partner – someone with a huge client base filled with her exact ideal clients – reached out. He saw what she was doing and was blown away. He didn’t ask for a commission. He didn’t want to negotiate percentages or get involved in the delivery. He just said:

“My clients need to know about this. I want to feature you front and centre on our client portal.”

That’s the front page of a login portal seen by thousands of her ideal clients. No ads. No affiliate fees. Just pure, organic, earned trust and exposure.

A couple of months ago, that kind of visibility felt like a fantasy. Now, it’s reality.

Why? Because she finally gave herself permission to be seen. To share. To show up in a way that felt authentic and consistent.And she had the right systems behind her - my suggested systems - to support it.

The Legal Expert: From Flooded Inbox to Flowing Funnel

The second win came from someone in a totally different world – let’s call her Clare. She’s a legal expert with a deep passion for helping people protect their assets and sovereignty in this chaotic world. She’s brilliant on camera – articulate, confident, compassionate. People love her, she's down to earth yet highly knowledgable. She recently appeared on the 'Richard Vobes' YouTube channel, and the response was phenomenal.

But here’s the problem.

She had zero systems in place to handle the avalanche of interest.

Enquiries were flying in from every direction. Her inbox was chaos. People were begging for help – but without a structure, she didn’t know how to turn interest into leads, or leads into paying clients.

A mutual friend connected us, and we jumped in quickly. We created a simple but robust funnel – one that fits her natural way of working. She didn’t need to learn how to do webinars or run ads or suddenly become a marketing guru.

We just built a simple yet smart, 100% aligned path from “I’ve seen you on YouTube” to “Here’s how to work with me.”

We also had a very real chat about pricing. She was undercharging massively – partly because she hadn’t quite realised just how powerful her knowledge was, and partly because, like so many “quiet experts”, she didn’t want to scare people off.

Fast forward to today?

Her system is working. She’s spending her time where she shines – on camera, on podcasts, in deep conversations – and letting the back end do the heavy lifting.

And this morning, she messaged me to say that someone who found her through the funnel – a total stranger – just booked a call and paid her four times what she used to charge.

No drama. No pushy tactics. Just clarity, confidence, and a customer who saw her value immediately.

(Let me know if you have assets to protect legally and want her details!)

What These Two Stories Have in Common

Philippa and Clare are in totally different industries. One’s creative and emotional. The other is legal and logical. One is naturally expressive on video; the other had to work through some visibility blocks before she was ready to share.

But here’s what they do have in common:

  • They were both sitting on gold – but had no way to package, present, and promote it effectively.

  • They both said yes to support, even though it felt uncomfortable at first.

  • They both took consistent, imperfect action – over weeks, not years.

  • And they both saw real-world results within three months.

That’s not a promise. That’s not a guarantee. That’s just what happened when they stopped trying to do everything alone and got clear on the right steps.

The Myth of the Overnight Success

Let’s be honest – if you’re a thoughtful expert, you’ve probably been watching other people fly past you for years. People with half your knowledge but ten times the noise. It’s frustrating. It’s disheartening. And it can make you question whether there’s any point.

But here’s what I want you to hear:

There is so much space in the market for calm, grounded, brilliant experts who are willing to show up consistently – not perform. Not push. Just show up.

You don’t need to be famous. You don’t need to go viral. You don’t even need to have a huge audience.

You just need the right combination of:

  1. Messaging – so people get what you do.

  2. Systems – so your leads don’t leak out the sides.

  3. Support – so you don’t quit halfway through.

And that’s exactly what we do inside my 'Get It Done' programme.

Want Your Version of This? Let’s Talk.

If you’ve been stuck in the loop of thinking about making your offer clearer, your systems smoother, or your content more consistent – but not actually moving – I get it. It’s not about willpower. It’s about getting the right kind of help at the right moment.

If this feels like your moment, let’s have a quick chat.

No pressure. No sales script. Just a real conversation about where you are, what’s not working, and whether I can help.

Click here to book a 15-minute chat

You might be a Philippa. You might be a Clare. You might be someone completely different.

But if you’ve got expertise that deserves to be seen, valued, and paid properly – let’s get to work.

You bring the gold. I’ll help you shape it.

Photo by Stephanie Harvey on Unsplash

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Nicola CairncrossBy Nicola Cairncross