I have a pile of books to read and review next to my bathtub.  The Go-Giver:  A little story about a powerful business idea sat there for awhile, until I finally picked it up the other evening and started reading it.  I was drawn in by the simple story, and got more and more encouraged by the premise as the pages went on.A review of the book by Science of Mind sets it up well:"For anyone that has ever believed that attaining success requires a greedy, self-centered approach, The Go-Giver:  A Little Story About a Powerful Business Idea, could be just what the metaphysical doctor ordered.  The beautiful message contained inside this book can help us develop a more pragmatic, big-hearted and ultimately successful approach -- both to business and to life."In my interview with the co-author, Bob Burg, we discuss five key principles covered in the book:

1. The Law of ValueYour true worth is determined by how much more you give in value than you take in payment
2. The Law of CompensationYour income is determined by how many people you serve and how well you serve them
3. The Law of InfluenceYour influence is determined by how abundantly you place other people's interests first
4. The Law of AuthenticityThe most valuable gift you have to offer is yourself
5. The Law of ReceptivityThe key to effective giving is to stay open to receiving

The book is a nice, easy summer read with a great message.  You may intuitively know these things, but the real question is are you doing them?Enjoy the conversation.