Beyond Keywords: The Advanced Digital Marketing Podcast

You can do marketing for free‽ Ft. Diana Goodwin


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Today I talk about marketing with no budget. I go over what you need to keep in mind in terms of laws, what you need to prepare before you go viral and some of the methods to reduce the time/budget trade off. 

The special guest for this episode is Diana Goodwin: 

Diana is the founder and CEO of Aquamobile, an on demand swim service that was featured on Dragon's Den and is currently operating across three countries. Here is a blurb from her LinkedIn that gives you some insight:

"In 2015, Diana won the $100,000 Telus/Globe and Mail Small Business Challenge. In 2014, she was awarded the Toronto Region Board of Trade Emerging Entrepreneur of the Year award and was an Honoree for the United Nations Empact Showcase, which singles out the best companies started by young entrepreneurs. In addition to being profiled in Forbes, Inc., Success, Huffington Post, Techvibes, Mashable and The Globe and Mail, Diana has pitched on CBC's Dragon's Den."

Oh, and she bootstrapped her business from her own limited bank account at 19, talk about building a business with no budget!

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Beyond Keywords: The Advanced Digital Marketing PodcastBy Kole McRae