The world is full of great products and services. That means quality alone will not set you apart from the competition. In addition to having a great service, you have to consider how buyers feel about your brand and give them emotional satisfaction. Buyers must perceive you to be a firm that provides value, says David Pearson, author of The 20 Ps of Marketing.

The world is full of great products and services. That means quality alone will not set you apart from the competition. In addition to having a great service, you have to consider how buyers feel about your brand and give them emotional satisfaction. Buyers must perceive you to be a firm that provides value, says David Pearson, author of The 20 Ps of Marketing.

The world is full of great products and services. That means quality alone will not set you apart from the competition. In addition to having a great service, you have to consider how buyers feel about your brand and give them emotional satisfaction. Buyers must perceive you to be a firm that provides value, says David Pearson, author of The 20 Ps of Marketing.

You Can No Longer Compete on Just Quality—An Interview with David Pearson

Tips and techniques to help you unleash your sales potential.

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You Can No Longer Compete on Just Quality—An Interview with David Pearson

You Can No Longer Compete on Just Quality—An Interview with David Pearson