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Insufficient funds, error code 51 in your payment gateway, doesn't have to the end of that customer's journey. Aside from the obvious, here's what insufficient funds can mean and 4 ways to save the sale and profit from these customers.

0:00 Intro

0:47 Insufficient Fund Declines

1:36 Why Insufficient Funds Happen

3:53 Strategies to Save the Sale

5:30 #1 More Payment Modes

7:02 #2 BNPL

7:51 #3 Installments

9:48 #4 Low-Cost Offer

11:17 Outro

DO NOT HONOR ERROR: https://youtu.be/6gDW8RVhLdA

ISSUING BANK DECLINES: https://www.youtube.com/watch?v=8h24Crsa9ng