Karly and Lisa discuss how you can't fatten a pig on market day, and yet so many people expect to launch a website and be inundated with sales. They talk about the importance of showing up consistently, and of testing your ideas with real people long before you launch anything.

02:51 - Why showing up consistently with no ulterior motive skyrocketed Karly's sales

10:31 - Lisa's take on what online marketers need to do to stand out from the crowd in a highly saturated market

13:14 - Karly explains why you can't talk to millions of people without having first spoken to one

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