The Double Helix

"You Cannot Generate Taste": Producer with 4 Billion Streams on Why AI Can't Replace Human Curation


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Producer Tushar Apte (4B+ streams, BTS, Benson Boone, Demi Lovato) shares insights from testing every major AI music tool over 2+ years. His verdict: while AI excels at removing production grunt work, human taste—that ineffable sense of what works culturally and emotionally right now—remains irreplaceable.

Key Topics:

[00:01:09] Why "you cannot generate taste"

[00:03:15] AI turns producers back into curators (the Rick Rubin model)

[00:06:03] D'Angelo as the gold standard of un-generatable artistry

[00:24:30] Where AI actually works: ideation, variation, background music

[00:37:30] Why this gives creators hope, not fear

[00:38:43] The Jungian snake dream: stop running from AI, turn and face it

Guest: Tushar Apte (@springloaded on Instagram)

Next: Join our live panel "Permission-First Music for AI" on Nov 12, 9am PT with Tushar, Daouda Leonard (CreateSafe/Grimes), Dae Bogan (The MLC), and Marc Rucker. Register: abbipress.com

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The Double HelixBy By Abbi Press — Business Affairs lead, artist, and creator of The Double Helix.