This week’s Reboot Chronicles Show is coming to you from #ZohoDay25, Zoho’s annual Analyst gathering in Austin Texas. With top global business and financial analysts and CxO’s from the world’s top corporations, this invite-only conference debuts the hottest technology, AI trends, what people want, and what’s coming next.

Most companies are frantically rebooting their growth plans to meet the realities of fierce AI enabled competition. Though many are focused on how to be more competitive, or provide better experiences for their customers, the telecom sector has often lagged behind. Companies can no longer just provide broadband and mobile services to stay ahead, they have to do more. A lot more. Things like seamless connectivity among devices and even smart homes are table stakes in the hyper-competitive home and office automation enablement landscape.

One company, Telus Communications, is giving customers what they want. One of the world’s largest telecom companies, with 140,000 employees and approx. 20 million customers that generate over $20B in annual revenue, Telus provides commonsense reboot lessons that CxO’s can use now. VP Christopher Smith joins us on this episode of the Reboot Chronicles, for a behind the scenes preview of what he and his colleagues are doing to reboot and expand the category—and how he made the personal transition from startups to corporate life.