In this refreshingly candid episode, Tracy Holland sits down with Amanda Goetz, powerhouse personal brand strategist, two-time founder, author, and mother of three. Amanda pulls back the curtain on her journey from a high-powered corporate career to building her own companies, and the hard-earned lessons that came from navigating divorce, motherhood, and venture capital.

Amanda's story is one of resilience, intentional choices, and the unapologetic pursuit of a life designed on her own terms. She shares how she grew her newsletter to 150,000 subscribers, why she embraces "intentional imbalance" instead of chasing work-life harmony, and the power of building a personal brand for freedom, optionality, and influence.

Episode Highlights

• Why "balance" is a myth, and how to embrace intentional imbalance.

• How divorce became the catalyst for building a personal brand and financial independence.

• The lessons she learned raising VC funding and why sustainable growth often beats "grow at all costs."

• How to transition between roles: founder, mom, partner, with presence and grace.

• The dangers of comparing yourself to advice-givers who are not living your reality.

Key Takeaway

"If I go first, other people go second." — Amanda Goetz

Sharing your story openly creates connection and community. Amanda proves that vulnerability, combined with strategic personal branding, can create opportunities, power, and freedom both in business and in life.

Connect with Amanda

• Instagram: @theamandagoetz

Connect with Us:

• Subscribe to our newsletter: Potential to Powerhouse

• Follow us on Instagram: @PotentialToPowerhouse

• Connect with Tracy: @tracy_m_holland

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