When Alyssa sat down with Dr. Munira Zahabi, known as The Niche Navigator, the conversation quickly turned to one of the hardest lessons for any entrepreneur - you can’t be everything to everyone.

Munira shares how her own career twists led her to help others uncover their unique “nucleus” - the core of who they are and what they’re meant to do. Together, Alyssa and Munira unpack how knowing your niche doesn’t limit you; it sets you free to grow stronger roots and stand taller in your lane.

Why listen:
If you’ve ever struggled to define what you want to be known for (or felt pulled in too many directions) this episode will help you focus, simplify, and rediscover what makes you different.

Key takeaways:

•  Finding your niche starts with curiosity, pay attention to what energizes you most.
•  Your story is your superpower, learning to tell it clearly builds connection and credibility.
•  Growth happens when you stay in your lane long enough to be recognized for it.

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