In this episode of the CMO Show, host Kate Gunning interviews Hans Schrei, the founder, and CMO of Wunderkeks, a compassionate cookie company with a compassionate twist. Hans shares with us his journey from starting the company with his partner, Luis Gramajo in Guatemala to going viral overnight with the help of social media and a celebrity tweet. He also talks about the power of storytelling in getting customers engaged and how the company had to adapt to the sudden surge in demand. 

If you're an entrepreneur or a marketer looking for tips on how to change the four P's of marketing and business, then you don't want to miss this episode!