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In this episode, your host Amy Milne gets real with Jamie Lamont, Director, Special Events & Sponsorship at SickKids Foundation in Toronto, Canada. Together, they talk about the importance of taking a closer look at your event portfolio so you can start producing events that will have an even bigger impact on your organization. Jamie walks us through the difference between signature, partnership and third-party events, and explains why it's crucial to tailor your event portfolio for different audiences and look for fundraising sources at different levels. Amy and Jamie both emphasize that non-profits need to maximize their donor base data and that there should be a holistic approach to getting to know your donors/participants to best understand how they want to support your organization. Whether you're part of a large hospital foundation or a small local charity, Jamie's shared experience and practical advice are sure to help you get the most out of your events!

Jamie is always happy to talk events and share best practices, so if you're interested in connecting with him directly, you can email him at [email protected].

"You don't have to do everything, but whatever you do, do it well." - Jamie Lamont

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