In this episode, Seth Howard interviews Tony Shiffman, a passionate football coach and co-founder of the Hogg Football Chat. They discuss Tony's journey from player recruitment to coaching at various levels, the evolution of coaching methods, and the importance of community in the coaching profession. Tony shares insights on the challenges of coaching during COVID-19, the significance of retaining young players, and the role of authenticity in coaching. The conversation also touches on the impact of social media on coaching and the unique experiences of building a coaching brand. Finally, Tony offers valuable advice for aspiring coaches and reflects on his experiences in the field.