#074: You Can’t Pay Your Bills With Traffic & Leads

Everyone wants more traffic and leads and they spend a lot of time trying to achieve those two goals. But is that really going to change your business? Not necessarily. In fact, it might do more harm than good.

In today's episode you're going to learn what you really need to optimize for and how you need to think about traffic, leads, and "barriers to entry" if you want to build a healthy, successful business.