“I don’t need to market myself, I get business through word of mouth and referrals.”

Wrong!

If you’re not telling people WHO you are, WHAT you offer & HOW they can work with you, then you’re going to struggle to have a sustainable business.

I used to say this and many more things, for 10 long years of my business. I was my only business card - and although I’m very good at talking about who I am and what I’m up to (attending events, networking, conferences etc.) I wasn’t very good at sharing HOW people could work with me or what I was working on.

Why? Because I didn’t think people wanted to hear it. Or because I had too much work and I didn’t need anymore (until the next month when it all dried up!) and I played this feast or famine game, relying on referrals and recommendations and (very good) word of mouth … for 10 years!!

Thankfully my decade anniversary knocked some sense into me and now I use my story to help others to confidently and clearly promote themselves.

But honestly, if you’re not telling people about you, then who will?

Are you proactively sharing with your audience who you are and how they can work with you?