Most B2B companies think they have a content problem. In reality, they have a visibility problem.Hours of footage, photos, interviews, and B‑roll are created… then scattered across Dropbox folders, lost on servers, or never delivered by the production company at all. The result? Missed opportunities, wasted budget, and teams constantly recreating content they already paid for.In this episode of Content Wars, we break down why companies lose access to the very assets that should be fueling their marketing — and how proper asset visibility can unlock massive ROI.You’ll learn why content is often “hidden in plain sight,” how marketers accidentally bury their own footage, and what systems modern B2B teams need if they want to actually use what they create.💡 Key Takeaways➡️ Why B2B companies don’t receive — or can’t find — the footage they paid for➡️ The hidden cost of relying on Dropbox, servers, and nested folders➡️ Why visibility is more valuable than more content➡️ How asset reuse dramatically improves ROI and lowers production costs➡️ What top-tier companies use to manage their content (and why it’s overkill for most B2B teams)➡️ How modern teams should store, search, and repurpose their assets➡️ The mindset shift from “storage” to “creative reuse”

⏰ Timestamps

• 0:00 – The budget problem nobody talks about
• 0:55 – Hidden in plain sight: the Now You See Me analogy
• 3:30 – The #1 way companies lose video assets
• 7:00 – Why storage ≠ visibility
• 11:00 – The disconnect between B2B needs and DAM reality
• 15:20 – How visibility impacts ROI and budget approvals
• 21:40 – Why traditional production companies fail B2B teams
• 31:45 – What to do next: build your visibility system