Most people think growth problems are about strategy, tactics, or effort.

They’re not.

In this conversation with Lidia Axe, we talk about the part of business most people avoid looking at — the story underneath it. The patterns you keep repeating. The ceilings you keep hitting. The way your past quietly shapes how you show up as a leader, a creator, and a business owner.

Your business isn’t separate from you. It’s a reflection of how you think, what you believe, and how you’ve learned to move through the world. From how you handle money, to how you deal with visibility, conflict, and success — it all shows up in your work.

We dig into why so many smart, capable people feel stuck even when they’re doing “everything right,” how early experiences shape our relationship with growth, and why self-awareness isn’t a soft skill — it’s a competitive advantage.

This episode isn’t about hustle, hacks, or shortcuts. It’s about building something that actually fits who you are, instead of forcing yourself into a version of success that drains you.

If you’ve ever felt burned out, stuck, or like you’re running into the same problems on repeat, this conversation will help you see why — and what to do differently.