You can't sell without an audience to sell to. Sounds so obvious doesn't it? But so many of us fall into a trap of pouring everything into our offer and a shiny website and forget that we need to be building an audience to launch to!

I often get asked when the right time to start on PR is; the answer is really as soon as possible because pre launch you need to be building the audience that are going to speak to, launch to and want to buy into your business.

In this bitesize episode, I talk through some of your starting points and why sharing value will fill the collective 'piggy bank' of your target audience....