Too many event hosts are pulling ticket prices out of thin air — $97 here, $147 there, without knowing the real cost of their event. The result? Burnout, desperation, and events that drain more than they deliver.

In this episode, I’m breaking down the biggest mistake I see event hosts make: not doing the math before setting their ticket prices. You’ll learn how to calculate your true event costs, factor in profit, and use simple strategies like tiered pricing and sponsorships so you’re not just covering expenses, but actually creating revenue.

No more guessing. No more hoping it “just works out.” It’s time to start building events that pay you back before the doors even open.

• ​Why underpricing tickets sets you up for burnout
• ​The simple formula to find your real break-even point
• ​How to add in profit without guilt or guesswork
• ​Creative ways to offset costs before your first ticket sells
• ​How to confidently stand behind your price point

If this episode hit home, don’t just sit on it — take action.

• ​📥 Download the Conversion Toolbox: Get the exact system I use to help clients sell out their events without ads → Download here
• ​🔗 Book a Discovery Call: If you’re ready for expert strategy and support with your next event → Let’s connect
• ​🎧 Catch Up on Past Episodes: Start from the beginning and shift the way you think about events → Events Make Cents Podcast