Most builders think growth is a marketing problem. This week we dig into the painful pattern of "optimizing everything and getting worse" — and why blanket changes almost always backfire. We break down the Reddit-as-distribution playbook that's working right now, the cold email mistake killing your reply rate, and a real case study of going 0 to 5 paid users by doing the opposite of what everyone tells you. Fix one thing today: stop broadcasting and start participating.