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You Choose What to Buy Based on Social Identity
Why do you buy what you buy? Why did you buy those shoes? Why those clothes? Why that computer? You might say you bought them because of the price or the features or the reviews, and that might be partly true. However, it’s absolutely not the full story.
So, if price points and reviews don’t make you buy what you buy, what does? Your buying decisions are shaped by what you want OTHER people to believe about you. Here's How...
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By Brian RawsonWhy do you buy what you buy? Why did you buy those shoes? Why those clothes? Why that computer? You might say you bought them because of the price or the features or the reviews, and that might be partly true. However, it’s absolutely not the full story.
So, if price points and reviews don’t make you buy what you buy, what does? Your buying decisions are shaped by what you want OTHER people to believe about you. Here's How...