Thoughts on differentiation to help you stand out.

https://www.youtube.com/watch?v=MaNtNPS2OS4

Transcription

You define you?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Quick idea tonight. But it's an idea that's I've been bouncing back and forth with for 20 years, honestly. And it reminded me today of where a lot of it started.

So when I was younger, just starting out in a lot of my business adventures, I found that I got really good being that I kind of got trained up by some really sharp people.

But I got really good at budgeting and getting my finances in order, and then helping other people do the same thing. And so I was able to do it with multiple friends, including who would someone who would end up becoming my wife and it was just a very interesting situation.

And I was looking for, well, how would I define myself?

Well, but I call myself and I landed on the idea of calling myself a financial consultant. And depending on where you live, that's either legal or illegal, I think based on, you know, I know definitely being called a financial advisor is a very specific thing that not just anybody can adopt that name.

So there are specific deals with that but where I was living at the time, and what I was doing, I don't think it was against the law to go by that name. I had business cards printed up and I called myself a financial consultant for many years.

It worked out really well it allowed me to go in and talk to a lot of people I wouldn't normally get to talk to and hit people really where I needed to hit them in terms of having the right conversations right off the bat, which is what I found just about all business starts with a conversation of some sort.

Maybe it's you starting a conversation widespread on social media or advertising online, but it's all a conversation of some type. And the more the closer you can get to an actual conversation that you're having with the person, I think you have a deeper tie with that person, and goes much beyond just a consumer product, back and forth relationship.

I wanted to point out that I had to come out, come up with a designation because I wasn't sure of anybody that did what I did. And I wasn't sure what they call themselves.

I kind of had a meeting, make it up but making it up, did give me a chance to start conversations with people and it served a purpose for a good period of time until I was able to transition into something else.

But I want to make a point about defining yourself, don't let yourself get pinned in I'm not just mean to you as a person. But you also as a business, okay, when it comes defining your business, don't just get pinned into an industry, or an idea.

I was in an idea that's already solid that already has something behind it a title that already has the prestige or whatever tied to it.

I was on a webinar tonight and earlier tonight. And somebody was on there.

And so what is this all about?

Tell me what industry?

What's going on here?

And the person just had to be able to place everything into a box. And because he wasn't able to do that right away left the webinar in a huff.

I'm like, well, this was a person that was not really pre-set up properly. And that's a whole nother conversation that we can have. But it also came back to mind.

It's like everyone feels like they have to put you into a box they have...