AMA National Case Competition
Barbie and Oppenheimer trivia
Barbie top 5 "careers"
Campbell's is a snack company
 - looks to build a $1b snack business
 - Goldfish Crisps (first potato-based Goldfish product)
Pricing Strategy - Red Lobster endless shrimp
Competing against Private Label
 - P&G wins through evident product superiority

AMA National Case Competition Barbie and Oppenheimer trivia Barbie top 5 "careers" Campbell's is a snack company - looks to build a $1b snack business - Goldfish Crisps (first potato-based Goldfish product) Pricing Strategy - Red Lobster endless shrimp Competing against Private Label - P&G wins through evident product superiority

AMA National Case Competition
Barbie and Oppenheimer trivia
Barbie top 5 "careers"
Campbell's is a snack company
 - looks to build a $1b snack business
 - Goldfish Crisps (first potato-based Goldfish product)
Pricing Strategy - Red Lobster endless shrimp
Competing against Private Label
 - P&amp;G wins through evident product superiority

You Did What! -- 12/13/23 episode

You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.

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You Did What! -- 12/13/23 episode

You Did What! -- 12/13/23 episode