A great interview with Bennie Johnson, the CEO of the American Marketing Association. Bennie answered a wide range of questions about his multi-faceted organization, the future of Marketing and the many ways that AMA interacts with marketers - local professional chapters; publications, webinars and conferences; and the next generation of marketers through AMA's extensive collegiate programs. The interview took place during the AMA International Collegiate Conference in New Orleans, April 11-13 attended by 1400 students from the US, Puerto Rico and Canada.