<p>An inspiring conversation with Bill Trovinger, who has had an action-oriented career in Marketing Research with some of the world's largest companies. Bill shared his thoughts on reviving a declining brand, testing ads to ensure success on YouTube, working with Mr. Beast, what in the world happened to Amazon Fresh and Albertson's very successful "Sincerely Food" campaign.</p>

An inspiring conversation with Bill Trovinger, who has had an action-oriented career in Marketing Research with some of the world's largest companies. Bill shared his thoughts on reviving a declining brand, testing ads to ensure success on YouTube, working with Mr. Beast, what in the world happened to Amazon Fresh and Albertson's very successful "Sincerely Food" campaign.

You Did What! -- Bill Trovinger/Albertson's interview - 12/28/23

You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.

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You Did What! -- Bill Trovinger/Albertson's interview - 12/28/23

You Did What! -- Bill Trovinger/Albertson's interview - 12/28/23