<p>Sheri and Jim welcome a special guest, Chris Epple, VP of Marketing for JBL Speakers. Chris was a keynote speaker at the TU-AMA Marketing Conference today, receiving rave reviews from the students and faculty in attendance. </p>

Sheri and Jim welcome a special guest, Chris Epple, VP of Marketing for JBL Speakers. Chris was a keynote speaker at the TU-AMA Marketing Conference today, receiving rave reviews from the students and faculty in attendance.

You Did What! -- Chris Epple/JBL interview -- 11/10/23

You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.

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You Did What! -- Chris Epple/JBL interview -- 11/10/23

You Did What! -- Chris Epple/JBL interview -- 11/10/23