We were looking for Sound advice? And who better to ask than a recognized expert in the area of Sonic branding, Dr. David Allan. Dave is a highly regarded professor at St. Joseph University in Philadelphia. We were very glad to have him join the podcast and share his experiences working with well-known brands on using sound to enhance branding - from memorable tones to incorporating popular songs in ads. Thanks, Dave. This episode definitely went to 11 !

Dr. Allan's website and link to his podcast: https://marketingmusicology.com/