Sheri and Jim were excited to welcome two leading experts and Marketing Professors - Kristin Minetti, California St. University, Chico and Eileen Acello, Florida Atlantic University. Each brings terrific marketing knowledge and hands-on experience to their students and to this podcast. Kristen and Eileen are the incoming President and President-Elect of the American Marketing Association Collegiate Council.

The terrific discussion covered a range of topics including Target comeback attempts, how Gen Z is frequenting brick & mortar retail, the Protein consumption fad in 2026. Also, leading student international immersions outside the US, and giving hands-on experience in very different environments. Enjoy!!