Sheri and Jim welcome a special guest, Nina Poccia, Senior Scientist II at L'Oreal to the podcast! Nina shared how her love of research and innovation has provided a rewarding career. A self-professed "skin care junkie", Nina discussed sensory research, expert influencers, and how ideas are shared across the L'Oreal global network.

Sheri and Jim welcome a special guest, Nina Poccia, Senior Scientist II at L'Oreal to the podcast! Nina shared how her love of research and innovation has provided a rewarding career. A self-professed "skin care junkie", Nina discussed sensory research, expert influencers, and how ideas are shared across the L'Oreal global network.

You Did What! -- Nina Poccia/L'Oreal interview - 12/20/23

You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.

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You Did What! -- Nina Poccia/L'Oreal interview - 12/20/23

You Did What! -- Nina Poccia/L'Oreal interview - 12/20/23