Back to class this week
Taking students to Dubai over the break.
Starbucks back-to basics strategy; no more free loitering
State Farm cancels its Super Bowl ad - hear why
Yahoo! implements curation to protect advertisers
AB and Meta move to the right
Dry January - Zebra striping becomes a thing!
Celsius and Cottage Cheese having a moment.

Back to class this week Taking students to Dubai over the break. Starbucks back-to basics strategy; no more free loitering State Farm cancels its Super Bowl ad - hear why Yahoo! implements curation to protect advertisers AB and Meta move to the right Dry January - Zebra striping becomes a thing! Celsius and Cottage Cheese having a moment.

You Did What! - Sheri & Jim - 1/17/25

You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.

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You Did What! - Sheri & Jim - 1/17/25

You Did What! - Sheri & Jim - 1/17/25