You Did What !?

You Did What! - Toni Porter, Crate & Barrel - 9/26/25


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Wow, welcome Toni Porter, who's enthusiasm is infectious!

Toni has had a great career path after graduation, with Marketing roles at L'Oreal, Urban Outfitters and Crate & Barrel.

She has a thoroughly modern role, working remotely to build the brand, with her supervisor and her direct report in the HQ office.

Toni talks about how she uses digital applications and data analytics to drive the business, including both brand and store growth - trigger emails, SMS and push. And of course C&B has always been a go-to retailer for wedding and baby registries.

Toni's also provided great job search advice for recent graduates.


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You Did What !?By TU-AMA Marketing Podcasts