You can build a successful business without social media. Plenty of people have. But if you want to increase your reach and help more people, social media can be a powerful tool.

In this Grazora Live conversation, Brett talks through what has held him back from posting online, including the feeling that there is already too much content out there and the pressure to be “professional.” Jason reframes it with simple analogies and a practical starting point: be yourself, start small, and focus on reps over perfection.

You will hear why going live can be the easiest way to begin, how to think about consistency, and what to do about fear, insecurity, and potential negativity. Watch to the end for Brett’s commitment to make his first post today.

Chapters
00:35 Brett’s background and avoiding social media01:53 Do you really need a personal brand to succeed02:31 Alex Hormozi and the impact question04:00 The “too much content” stumbling block05:00 Why be on social media at all05:52 The teacher analogy and why people connect differently08:00 The real value is the experience and the human aspect12:00 Stop trying to be “professional,” be yourself14:02 Start by going live, no delete button15:03 The weightlifting analogy for getting reps first17:03 Editing, effects, and why to skip it early19:23 Consistency and keeping it sustainable19:30 What to do when haters show up24:25 Which platform to choose and why it matters less26:25 The real blockers: misconceptions and insecurity27:39 The plan: make the first post today28:36 You can win without social media, but it can help