This is a catch-all for all the other pricing barriers you may have. Most of them stem back to your ability to see just what an impact your service has on your clients.

This is a change of how you see yourself, and that can be hard.

How to get past this barrier:

Get used to asking the client to explain what difference this project or other work will make for their business.

You don’t necessarily need to wait until you feel confident. Your validation may come from external sources, rather than from within your own head.

In the meantime, it will be helpful not to give those internal voices more power than they deserve.

Get the 6 Pricing Barriers checklist (and what to do about them) in a neat PDF format all for a nominal price. Go to gum.co/pricing_barriers