Turning your company's messaging and go-to-market story into a slide deck sounds easy enough... but for anyone tasked with that job to be done, it's anything but easy. That's the topic in this episode of Said Differently, featuring guest Mikey Mioduski who founded boutique agency GhostRanch Communications and more recently Story Camp as a smaller-scale learning retreat focused on presentation skills-building. Mikey has been focused on slide development and perfection for more than 15 years, and brings some great practical advice and perspective for anyone wrestling with building the ideal deck.

With host Jennifer Sikora, the discussion covers a LOT of ground in 30 minutes:

• How he and his team approach a new client project to convert messaging goals into a solid first call deck
• Striking the right balance of content on any given slide vs. talk track
• Building the story – conceptually and literally: Thinking through a narrative arc and sequence
• Being memorable vs. trying to say everything. Focusing on a core, central “big idea” to ensure that's the recipient's takeaway
• Preventing slides that look good "on paper" but don’t execute well in delivery
• Measuring if the slides are working, adoption levels, and Troupe’s opportunity to bring those insights
• What to do about those who don’t want to use slides
• Keeping it a conversation, not a lecture, by baking in interaction and discovery points
• His goals for Story Camp – helping attendees become better presenters and honing the craft of presentations.
• “Lightening round” questions about his slide preferences.
  
  Credits:
  Troupe.ai for sponsorship: https://www.troupe.ai
  Graphic and production support: 24 and Up
  Music: https://pixabay.com/users/backgroundmusicforvideos-46459014/

Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.