Most organizations don’t actually have a data problem.
They have a data governance problem.

In this episode of Frictionless Commerce, Matt Johnson explains why distribution and manufacturing leaders feel stuck—even with more data, tools, and technology than ever before.

When teams argue over whose numbers are right, when customers don’t trust what they’re buying, and when digital initiatives stall out, the instinct is to clean the data or buy another tool. But those moves rarely fix the real issue.

This episode breaks down:

• Why “bad data” is a symptom, not the root cause
• How unclear ownership and definitions quietly destroy trust
• Why automation, analytics, and AI fail without governance
• The three leadership moves that restore clarity and momentum:
  • Reframe the problem
  • Redirect attention
  • Restrain action

If this episode feels uncomfortably accurate, that’s a good sign. It means you’re diagnosing the right problem—and taking the first step toward fixing it.

Clarity creates momentum.
This is Frictionless Commerce.

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