Most B2B leaders are right now frustrated by the lack of leads coming in. They blame marketing for being inefficient or sales for being lazy. But in reality, the root cause isn’t your marketing strategy or your sales tactics. In reality, you have a trust gap problem. Modern buyers behave in fundamentally new ways, and traditional go-to-market systems have not kept up.

You will learn why your GTM feels harder than it should, how low trust quietly slows every part of the buyer journey, and why solving this requires a mindset shift — not more tactics. If you are ready to understand what is actually driving your stalled deals, unpredictable inbound, and price pressure, this conversation will give you the clarity you have been missing.

What You’ll Learn

• Why most revenue challenges are not marketing or sales issues, but trust issues.
• How modern buyer behavior creates a wider trust gap than ever before.
• The three deficits (information, interest, power) that shape trust in every B2B decision.
• How low trust shows up operationally across marketing, sales, and customer experience.
• Why no amount of tactical optimization can compensate for a trust deficit.
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• The mindset shift required to turn trust into a measurable driver of growth.