The Prepared Seller

You Don’t Have a Pipeline Problem, You Have a Momentum Problem | Ep 64


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  • 💼 LinkedIn: https://www.linkedin.com/in/paulcaffrey/ 

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    🔗 Quick Summary

    Most salespeople think their deals stall because of ghosting or a weak pipeline — but that’s not the real issue.
    In this solo episode, Paul Caffrey reveals the hidden reason deals slow down: lost momentum.

    You’ll learn how to regain control of your deals, keep energy high between meetings, and move faster in Q4 using four simple, practical steps that top-performing sellers use every day.

    🕒 Timestamps
    • 00:00 — “They didn’t have a ghosting problem. They didn’t have a pipeline problem. They had a momentum problem.”

    • 01:10 — Why ghosting isn’t the issue — it’s your deal velocity

    • 02:30 — Tip #1: Prepared next steps — decide what, who, when, and why before every call

    • 04:45 — Tip #2: Not all pain leads to action — how to spot the difference

    • 06:10 — “Every problem does not mean action” — how to test real urgency

    • 07:25 — Tip #3: Book a meeting from a meeting — the habit elite sellers swear by

    • 09:15 — How to uncover hidden objections when prospects delay booking

    • 10:40 — Tip #4: Follow up individually — know who’s pro, neutral, or against your deal

    • 12:00 — Why calling stakeholders post-meeting gives you a 10x advantage

    • 13:00 — Recap: The four momentum builders to speed up your Q4 pipeline

      💡 Key Takeaways
      • You don’t have a pipeline problem. You have a momentum problem.

      • 🧭 Prepared sellers control pace. Always define the next step — what, who, when, and why.

      • 💬 Pain ≠ urgency. Not every frustration deserves a fix.

      • 📅 Never end a meeting without the next one scheduled.

      • 👥 Call stakeholders individually before and after meetings to test alignment.

      • 🚀 Momentum is built, not chased. Prepared sellers move faster because they plan faster.

        🧩 The Four Momentum Builders
        1. Have prepared next steps before every meeting.

        2. Validate pain — confirm it’s a real problem, not a mild inconvenience.

        3. Book a meeting from a meeting.

        4. Follow up individually to gauge stakeholder support.

          🎧 Episode Quote

          “They didn’t have a ghosting problem.
          They didn’t have a pipeline problem.
          They had a momentum problem.”

          🎯 Call to Action

          Before your next meeting, write down:
          ‘What’s the decision I expect to be made today?’
          If you can’t answer that, neither can your client.

          (c) Paul M. Caffrey — Speaker | Author | Sales Coach
          LinkedIn  | Book Paul for Your Sales Kickoff

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          The Prepared SellerBy Paul M. Caffrey