"If everyone else jumped off a bridge, would you?" It sounds ridiculous, but maybe you should consider it. In this episode, I explain how important it is not to feel pressured to do what everyone else is doing in marketing. I also tell you that doesn't mean you should never consider jumping into the new platforms and trends too though. 

Sidestory...I recently DID jump off of a bridge because my 10-year-old daughter did. You can hear about that in this episode too.

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