One of the most important metrics sales leaders need is the reason why they either won or lost. Sadly, most leaders don't have that metric and never will. In this episode, Spencer Dent, Co-Founder of ClozdInc talks about how the importance of finding the true reason companies don't win deals and how successful companies can do it.

You Don't Know Your Win/Loss Ratio w/SpencerDent @Clozdinc

So the question is this, how do entrepreneurial sales people like us, who have traditionally sold alone and used gut and intuition to hit their number, take their innate talents and begin selling using science, technology, and the secrets of thousands who have done it before---to crush their quota and change the world. That is the question and this podcast provides the answers.

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You Don't Know Your Win/Loss Ratio w/SpencerDent @Clozdinc

You Don't Know Your Win/Loss Ratio w/SpencerDent @Clozdinc