Mobile can be your growth lever when bays are capped. In this Origin & Impact, Scott Blair shows how 2U Tire and Wheel built a concierge model that wins fleet work, protects margins, and feeds the shop with higher-trust customers.

Scott started in operations—not as a line tech—and co-founded a Phoenix/Mesa mobile unit with an aviation-mechanic partner. The first van launched around Barrett-Jackson, and the team learned fast: fleets first, then retail. That playbook now spans Arizona and Alabama.

The real friction? Technicians, processes, and local politics. Municipalities block expansion, shops feel “full,” and owners try to bolt mobile onto messy operations. Scott argues mobile fails without consistent SOPs, customer-experience standards, and the right brand ambassador in the driver’s seat.

His fix: tighten in-shop systems first, then deploy a fully equipped van (precision balancing, digital inflators, power systems) with a coachable C-level tech or service-savvy team member. Focus on fleets, inspections that drive upsells back to the shop, and social proof from niche communities (equestrian, field services). No coupons—sell convenience, precision, and trust.

Impact for shop owners: add capacity without new bays, stabilize workflow with fleet contracts, and create a brand that commands price. If you’ve hit a facility ceiling—or you’re mapping succession—this episode gives you a blueprint to scale on service, not square footage.

Guests:
Scott Blair — 2U Tire and Wheel — Mesa, AZ & Mobile, AL

What you’ll learn (shop-owner takeaways):
• Add capacity without construction using a mobile unit
• Why fleets beat retail for predictable revenue
• The right person to staff a mobile van
• Tools that cut labor time and comebacks
• How mobile feeds shop diagnostics and A-tech work
• Pricing mindset for concierge, no-coupon service
• Using niche communities to drive referrals
• Start with SOPs before adding mobile operations

Call-to-Actions
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Links
Next Step Guide: https://www.aashopmarketing.com/aashopmktg/public/next-steps.aspx
Grid Request: https://www.aashopmarketing.com/aashopmktg/public/grid-request.aspx
Request a Call: https://www.aashopmarketing.com/aashopmktg/public/request-a-call.aspx
Join the Podcast Panel: https://www.aashopmarketing.com/aashopmktg/public/join-panel.aspx
Partnership Info: https://www.aashopmarketing.com/aashopmktg/public/partnership.aspx
Garage Grit Facebook Group: https://www.facebook.com/groups/forautorepairshopowners
Spotify: https://open.spotify.com/episode/1MFNXgGMqMQzKCeDuslkkg?si=42fc7c4da4834993
YouTube: https://www.youtube.com/@aashopmarketing
Podcast: https://creators.spotify.com/pod/profile/garagegrit

Keywords
auto repair marketing, mobile auto service, fleet maintenance contracts, SOPs for shops, customer experience DVIs, technician hiring, service advisor training, precision wheel balancing, TPMS process, local service ads, shop succession planning, operations management, concierge auto repair, pricing strategy, shop capacity planning, municipal zoning challenges, niche community referrals, equipment ROI

EPISODE METADATA
Episode number: 045
Guests: Scott Blair
Shop name: 2U Tire and Wheel
City/State: Mesa, AZ & Mobile, AL