Let’s talk about lowering your price. Whoa. There’s a loaded sentence. I’m going to make a bold statement here, that I’m going to unpack in this blog post. “You don’t need to charge less. You need to add value.”

There’s this fear that all entrepreneurs have. “My prices are too high”, “No one will pay this much money”, “should I offer a huge discount to make it more appealing?” Look. I get it. COVID has thrown all of us for a loop. Maybe a few loops. But don’t get it twisted!

Don’t let that fear back you into a corner where you think that you need to slash your prices. There are ways for you to add value and stay consistent with your pricing. If you lower your pricing, you could really end up shooting yourself in the foot.

Here’s a few key points before we get started. You should know how much your services cost. I.e. Sit down and think through… 1) How much does my product cost 2) What amount of time do I spend on each item 3) How much would I like to be making on an hourly basis? 4) Are there taxes I need to add? 5) Shipping?

Once you know those things, the rest of this gets a LOT easier. With all that said, let’s dive into 7 ways you can add value to your customers WITHOUT having to lower your price.

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