To grow online, the highest-leverage decision isn’t to make more content. It’s engineering content that multiplies across platforms, people, pipelines. Distribution can’t be an afterthought, by any stretch. It is the strategy. Rule of thumb – 80:20, distro:creation. 99% of brands have it flip-flopped.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

To grow online, the highest-leverage decision isn’t to make more content. It’s engineering content that multiplies across platforms, people, pipelines. Distribution can’t be an afterthought, by any stretch. It is the strategy. Rule of thumb – 80:20, distro:creation. 99% of brands have it flip-flopped. Hosted on Acast. See acast.com/privacy for more information.

To grow online, the highest-leverage decision isn’t to make more content. It’s engineering content that multiplies across platforms, people, pipelines. Distribution can’t be an afterthought, by any stretch. It is the strategy. Rule of thumb – 80:20, distro:creation. 99% of brands have it flip-flopped. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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You don't need more content, you need to 100x distribution.

You don't need more content, you need to 100x distribution.