Welcome back to B is for Book Coach. Today, we’re making space for relief.

A well-respected leader in a niche industry sent out an email recently that had me yelling and drawing out charts like I had missed my calling as a sports commentator. The same message hit a friend of mine via a podcast just days before, and my authors tell me they hear it all the time. It’s everywhere.

- The sales messaging formula that stresses us all out about our books

- A truer version to translate it to whenever it crops up

- Steps you can actually take to level up your visibility

- A reminder that you're already an authority, book or no

The B is for Book Coach space is one way I create direct support for authors as they bring their books to life.

If you’d like to expand that space for yourself and someone else, contributing to the Mutual Momentum fund brings those services to authors who need more than just space to get started.

You can create a one-time boost of Momentum at bit.ly/mutual-momentum, or subscribe to keep the forward movement going for us all.

Get full access to B is for Book Coach at bisforbookcoach.substack.com/subscribe