Change doesn't fail because you're too early. It almost always fails because you're too late.

In this episode, we explain why chasing views, followers, and “fame” won’t pay the bills without a real business behind it, and how to flip the whole game by becoming genuinely useful to a specific group of people.

We break down usefulness as a chain (audience → business owners → advertisers/customers), why we evolve offerings instead of constantly restarting, and how patience beats high-risk hype.

We also share a real hyperlocal case study: two simple videos helped a brand-new coffee shop with no marketing open to a slammed weekend and why that only works when the product is actually good.

If you don’t feel useful, it’s time to change...before it’s too late.

Chapters

• (00:00) - Change Too Late

Useful Not Famous is the podcast for people who care more about making money than getting likes and subscribers.

Join our useful family at usefulnotfamous.com to get one actionable tip delivered to your inbox every Monday morning.

Follow us! Jeff Sarris | Amara Andrew

Support the Show
Readwise is the way to get the most out of what you read and is the only subscription that we find so valuable that we can imagine keeping it until the end of time.  Sign up for Readwise using our special link, readwise.io/maven/, and get 60 days free!