Getting found on Google is important—but it’s only half the equation.

In this episode, Joan Weisman explains why so many local business websites fail to convert visitors into actual customers, even when they rank well in search results. From vague messaging and cluttered homepages to missing trust signals and weak calls to action, Joan breaks down the most common mistakes that quietly cost businesses leads every day.

If your website is getting clicks but not generating enough calls, this episode will help you understand why—and what to do about it.